13 November 2023
The American Society of Hematology (ASH) has announced its selection of Cadmore Media to enhance users’ digital media experience for its publications platform.
ASH has migrated assets from their former hosting provider to Cadmore Media. The Society has also integrated Cadmore’s audio and video player and integrated ad player into the Society’s journal and book websites.
“As the world’s leading organization in hematology, the American Society of Hematology plays a critical role in promoting the understanding of blood disorders. It is an honor to support them with expanding the accessibility, reach and engagement of their digital media.” – Violaine Iglesias, CEO and Co-Founder
By working with Cadmore Media, the publications team at ASH has increased the accessibility and reach of their multimedia. They can now effortlessly assign videos to a playlist, which can be embedded on any webpage, creating a seamless playback experience for users. Using Cadmore Media’s platform, the Society also now offers specific podcast segments, enhancing accessibility for their audience and ensuring a more personalized experience. Cadmore Media also provided an integrated ad player, using Google’s VAST technology, which enables the Society to showcase video advertisements within their media content.
“ASH sought a vendor who could provide growth opportunities as our needs evolve and given Cadmore’s strong understanding of scholarly publishing their platform was a perfect fit for ASH’s multimedia efforts.”- Nina Hoffman Chief Publications Officer (ASH)