When
to
July 03 2024 - 16:30
Where
Woburn House Conference Centre
20 - 24 Tavistock Square
London, WC1H 9HQ
United Kingdom
About the Event
Register here
Programme
Please scroll down for further details of the programme (more speakers to tbc).
Summary
Societal and media interest in research has never been greater due to the global impact of Covid-19 and Climate Change, among other topics. How research is communicated should be of the greatest importance to academics, their organisations, funders and publishers.
The relationship between journalists and researchers is an important one, but they are not the only stakeholders invested in this process. How research is communicated varies in quality and scale from international to local coverage. The quality of research-related news also varies in the quality of coverage from in-depth news features to poorly referenced, click-bait churnalism. Join us in Central London to hear from experts as to how research is being shared and what can be done to improve that process.
Those working in the publishing, media communications, library and journalism sectors share common ground and there are benefits for attendees in gaining a greater understanding of how each part of this communication cycle works and how they can collaborate better.
Librarians and journalists both work to analyse and deliver factual and timely information, yet that can be undermined by missing out key components that can underpin a news story, such as a research article or funder link. Academics looking to capture pathways to impact miss out on evidence if there is no audit trail relating to the coverage due to the lack of proper media coverage.
The lack of substantial evidence within a news story has the potential to generate fake or poorly reported news, which can have a damaging impact on the reputation of research. This seminar will highlight good examples of working practice as well as explore what more can be done to improve this ever-changing ecosystem.
Who should attend?
This seminar is aimed at journalists, librarians, publishers and communications professionals in universities and publishing.
Programme
| Time |
Programme and Speakers
Programme
Speakers
|
|---|---|
|
10:00
|
Arrival and Refreshments |
|
10:15
|
Welcome and Introduction
Andrew Tattersall
University of Sheffield
|
Keynote - TBC |
|
Empowering researchers in media and storytellingThe value of public engagement in academia is widely recognised however, some researchers remain uncertain about how to interact with the media, engage on social media and tell their stories. 
Kathryn Ingham
Francis Crick Institute
Kathryn Ingham is the Research Communications and Public Affairs Lead for the Francis Crick Institute where she manages a team of specialists in media relations, research marketing and science writing. She has developed the Crick’s media strategy and research communications approach, helping to consolidate the institute’s reputation for scientific excellence. |
|
How to tell science stories in videoDon't just read about science: see it for yourself! Video is a great way to show your audience science in action - from the processes and discoveries to the scientists themselves. And science documentary shorts can reach huge audiences on YouTube, news sites, institutional pages and social media. 
Shamini Bundell
Nature
Shamini Bundell is a Senior Multimedia Editor at Nature, producing content for the Nature Video Channel on YouTube, as well as Nature's social media feeds and working on the Nature Podcast. |
|
Lunch |
|
The Publisher Press Office: Current practice and future potentialWhy does some research make The Guardian’s front page, while other papers sink without trace? Successful science communication requires a strong chain of interactions between multiple scicomm roles; as a press officer at a publisher, I get to be one link in that chain.
Bethany Baker
PLOS
Beth has a scientific background but after her degree, she decided to focus on communicating research rather than creating it! Beth started at PLOS on the publishing side, then moved into the Media Team in 2015 and has been promoting papers to journalists and the public ever since. |
|
Boosting engagement with research on social media: examples from the 4 Day Week
Amy Mollett
University of Cambridge
Amy Mollett is Head of Social Media at the University of Cambridge, where she leads on the University’s social media, film and photography strategies and manages content for an audience of over 7 million followers. She has recently led a project creating guidelines for using generative AI tools in communications at Cambridge. Amy was previously the Head of Social Media at the Houses of Parliament, and before that led social media at the London School of Economics. Amy is co-author of Communicating Your Research with Social Media: A Practical Guide to Using Blogs, Podcasts, Data Visualisations and Video (SAGE: 2017). |
|
How can libraries help? Fostering information quality from the fringes of the cycle
Liam Bullingham
University of Essex
Until recently, Liam managed research support in Library and Learning Services at Edge Hill University. At Essex, he leads the Academic and Research Services team in Library and Cultural Services; this includes academic liaison and information literacy team and also research services. He is a member of the LIS-Bibliometrics Committee and is a Trustee of UKSG.. |
|
Why are many academics so bad at handling "attention points"? And how can they get better in the open science era?Handling attention points such as Figures, charts, tables, diagrams, images and photos is an increasingly important part of modern academic research communication. Yet many researchers continue to handle this aspect very poorly, completing these elements in a rush or with little attention. In addition, some widely used advice on how to format attention points in ways that might assist policy makers and general readers are not well thought through, clashing with other open science imperatives. 
Patrick Dunleavy
London School of Economics
Professor Dunleavy is a Fellow of the British Academy and of the Academy of Social Sciences and the author of numerous books and research articles, including Maximizing the Impact of Academic Research (London: Bloomsbury Press) (with Jane Tinkler) |
|
Panel Session: Communications beyond the campus: What more can be done to improve their reach?A panel session chaired by Andrew Tattersall.
Amy Mollett
University of Cambridge
Amy Mollett is Head of Social Media at the University of Cambridge, where she leads on the University’s social media, film and photography strategies and manages content for an audience of over 7 million followers. She has recently led a project creating guidelines for using generative AI tools in communications at Cambridge. Amy was previously the Head of Social Media at the Houses of Parliament, and before that led social media at the London School of Economics. Amy is co-author of Communicating Your Research with Social Media: A Practical Guide to Using Blogs, Podcasts, Data Visualisations and Video (SAGE: 2017).
Liam Bullingham
University of Essex
Until recently, Liam managed research support in Library and Learning Services at Edge Hill University. At Essex, he leads the Academic and Research Services team in Library and Cultural Services; this includes academic liaison and information literacy team and also research services. He is a member of the LIS-Bibliometrics Committee and is a Trustee of UKSG..
Patrick Dunleavy
London School of Economics
Professor Dunleavy is a Fellow of the British Academy and of the Academy of Social Sciences and the author of numerous books and research articles, including Maximizing the Impact of Academic Research (London: Bloomsbury Press) (with Jane Tinkler) |
|
|
16:00
|
Wrap up and close |
Feedback
I really enjoyed this seminar was very worthwhile and energising, very good line up of speakers. Thank you for organising.
Registration
£ 130.00 + £ 26.00 VAT
UKSG Members
£ 165.00 + £ 33.00 VAT
UKSG Non-Members
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Contact
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NB: UKSG reserves the right to alter or vary the programme due to events or circumstances beyond its reasonable control without being obliged to refund monies.