29 June 2020
ICE Publishing has chosen China experts The Charlesworth Group for their WeChat Account Management solution. The relationship was established eight years ago with sales representation in China and since 2018 Charlesworth has provided editorial and publication support services to ICE Publishing authors.
WeChat Account Management is delivered and managed by The Charlesworth Group's Beijing-based digital marketing team. It will enable ICE Publishing to deepen their existing connection with their journal communities in this territory to drive engagement, usage and future authorship by providing localised and tailored content within an ICE-branded WeChat experience.