2 November 2020
Open access publisher Hindawi has extended their partnership with The Charlesworth Group to include digital author marketing in China. The services provided by The Charlesworth Group form part of a package of solutions across the entire publication journey to support Hindawi’s author engagement strategy in China. Through this partnership, The Charlesworth Group are now providing Hindawi with comprehensive digital marketing, including a new Chinese website and search marketing campaigns. Charlesworth have provided WeChat account management services and media monitoring to Hindawi since early 2018 and have recently begun offering Hindawi authors optional expert editing services through Charlesworth Author Services.
Through offering these new services, together with the existing WeChat account management service, this partnership can offer deeper author engagement in the China market at a key time for Chinese researchers as institutions begin to map out their publications policy in reaction to the changes announced for the Chinese research evaluation.
China
Hindawi’s Chief Marketing Officer Mathias Astell expressed: “We are very pleased to be working with The Charlesworth Group to extend our partnership providing publishing services in China. This continued partnership enables us to develop and build new platforms to better support Chinese researchers across our Hindawi and partner journals. The expansion into new digital channels opens up opportunities for us to better engage with authors, Editors and reviewers, as well as share the latest content, impactful articles, and industry news with the wider research community.”
The Charlesworth Group's Product and Marketing Director, Andrew Smith remarked: “The Charlesworth Group is delighted that Hindawi have chosen to extend our partnership to include Chinese web pages, search engine management as well as the existing WeChat account management. Through bringing together marketing activities across search, social channels and academic platforms, Charlesworth can support Hindawi to deliver on their goals for the Chinese market.”