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This seminar is aimed at those responsible for collecting, analysing and making recommendations based on usage data, whether in a library setting or within a publishing organisation.

When

October 24 2019 - 10:00
to
October 24 2019 - 16:30

Where

Woburn House Conference Centre
20 - 24 Tavistock Square
London, WC1H 9HQ
United Kingdom

About the Event

Those with a responsibility for overseeing the management of library collections have more access than ever to statistical data to assist with evaluation and to justify return on investment, and enhancement of the user experience. Understanding the library's use of this data is also vital for publishers.   Advances in standardisation led by the COUNTER initiative have made statistics more accessible and reliable as a basis for decision making.

Increasingly, libraries are being asked to make extremely difficult decisions about the priorities for their spending within a strategic context.  Although this presents huge challenges, it can also be an impetus to change the ways in which services are provided. Publishers need to be aware of what statistics librarians are looking at and how they are being used to inform collection development.

This seminar provides illustrations by expert decision makers on how statistics are used to make strategic decisions.  It will also present the challenges, such as demonstrating value and presenting data to different audiences.  Future developments within the field will also be addressed, together with considerations of how these will impact on decision making in the future, for example new approaches to analytics.  There will be discussion on how the development of open access is impacting on usage behaviour and influencing considerations for collection development.

Delegates will have the opportunity to reflect on the role of statistics in the broader context of further and higher education, and the culture of assessment that is becoming increasingly prominent within the sector.  There will be the chance to share experiences, positive and negative, of using statistics for decision making and delegates will be encouraged to actively participate throughout the day.

Who this event is for

This seminar is aimed at both those in libraries who need to analyse or interpret usage data to support decision making about resources and collections, within a strategic context.  It will be of interest to those with a responsibility for overseeing the management and evaluation of library collections in the further and higher education sector, and who need to demonstrate impact and value to senior leadership teams, rather than those involved in the operational role.  It may also be of interest to those working in other areas of the scholarly information industry.  It will also be of importance to publishers who need to understand the collection development decisions of their customers.

Please note: This seminar does not cover the practical aspects of collecting usage data, or of creating reports.  These topics are covered by the UKSG Practical Usage Statistics for Librarians seminar, a hands-on workshop on gathering and manipulating usage statistics.

Learning Objectives

Delegates will:

  • learn about ways in which library resource usage statistics have been used by staff in university libraries to inform decision-making processes
  • develop an understanding of how usage statistics can be used to demonstrate value from a publisher perspective 
  • gain knowledge of the impact of open access publishing on usage statistics and demonstrating value
  • gain a greater insight into the wider environment and context in which usage statistics decision making is carried out and new approaches to this
  • have an opportunity to discuss and share experiences of gathering and manipulating usage statistics to make financial, management and service decisions, as well as evidencing value.

Programme

Time
Programme and Speakers
Programme
Speakers

10:00

Registration and Coffee

10:20

Chair's Welcome and Introduction

Vicki McGarvey
Staffordshire University

10:30

Engagement analytics: new methodologies for demonstrating value beyond usage

For many years libraries and publishers have been working with and using usage statistics as core metrics in decision making, but usage data on their own give libraries and publishers very little insight into how content is being used or how much it is being looked at.  Libraries are becoming increasingly interested in other metrics that may give an indication of the extent to which library users engage with and value the resources they provide.  This presentation will provide some examples of how engagement analytics have informed decision making at Nottingham Trent University Library.

Helen Adey
Nottingham Trent University

Helen Adey is Resource Acquisition and Supply Team Manager at Nottingham Trent University. She leads the teams responsible for the acquisition of all library stock; Interlibrary Loans, document supply and digitisation. Helen is a past Chair of the IFLA Standing Committee for Serials and Other Continuing Resources; participates in a number of Publisher Library Advisory Boards and is a member of the Journals Group for the Neyal Purchasing Consortium. She has a keen interest in library use of evidence based decision making tools and user engagement analytics and has presented widely on these topics.

Oct 18

11:10

Beyond Counter: what else counts?

In everything from collection management to journal evaluation, libraries are engaging in evidence-based decision making, but do they have all the evidence?  Comparing COUNTER JR1 and JR5 reports when assessing journal subscriptions can already provide an interesting story, but what happens when you factor in additional data points such as citations, publications and more?  The growth of open access publishing demands that libraries look beyond usage statistics and incorporate additional metrics into their value assessment exercises.

Kai Geschuhn
Max Planck Digital Library

Kai Geschuhn holds a master’s degree in Library and Information Science from the Berlin Humboldt University. At the Max Planck Digital Library, she works at the interface between license management and open access. She is part of the negotiating teams for Max Planck’s offsetting agreements and she promotes OA2020, the ESAC initiative aiming at the transition of the current subscription system to open access business models. Kai is coauthor of the MPDL whitepaper “Disrupting the subscription journals’ business model for the necessary large-scale transformation to open access” published in 2014.      

Oct 18

 

11:50

Break

12:10

Print journals: systems in place for collating print usage statistics

This session will discuss why print journal usage is important, provide an overview of how print usage is currently being collated and will propose suggestions on how we can move towards automation (as is the case for electronic journal usage).  This is informed by the practice in my library and the research I have carried out as a result of attending the UKSG and NASIG conferences.

Helen Monagle
University of Salford

12:50

Lunch

13:35

Breakout session

14:20

Usage statistics: observations from a senior leadership perspective

There has been a rapid growth in the range of usage statistics available to libraries that can be used to influence service delivery; illustrate customer engagement; show value; and influence senior members of a university. How might the data be used by individual libraries, institutions and the community as a whole?

Sarah Thompson
University of York

15:15

Surveys, statistics, narrative: communicating library value to administrators

Sonja Lendi
Elsevier

15:55

Where next?

An overview of what services are available from various organisations such as UKSG, Jisc, UUK and CILIP that can provide support.

To be confirmed

16:20

Final summing up and close of seminar

Vicki McGarvey
Staffordshire University

Feedback

Registration

May 01 2019 - 00:00 - September 30 2019 - 00:00

£ 185.00 + £ 37.00 VAT

UKSG Members

£ 235.00 + £ 47.00 VAT

UKSG Non-Members

£ 0.00 + £ 0.00 VAT

Speaker

Cancellations

By Friday 11 October 2019 - full refund
From Saturday 12 October 2019 - no refund

NB:  UKSG reserves the right to alter or vary the programme due to events or circumstances beyond its reasonable control without being obliged to refund monies.

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