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October 18 2018 - 10:00
October 18 2018 - 16:30


The King's Fund
11 Cavendish Square
London, W1G 0AN
United Kingdom

Venue Photos

Venue Photos

About the Event

Event Summary

Those with a responsibility for overseeing the management of library collections have more access than ever to statistical data to assist with evaluation and to justify return on investment, and enhancement of the user experience.  Advances in standardisation led by the COUNTER initiative have made statistics more accessible and reliable as a basis for decision making.

Increasingly, libraries are being asked to make extremely difficult decisions about the priorities for their spending within a strategic context.  Although this presents huge challenges, it can also be an impetus to change the ways in which services are provided. Publishers need to be aware of what statistics librarians are looking at and how they are being used to inform collection development.

This seminar provides illustrations by expert decision makers on how statistics are used to make strategic decisions.  It will also present the challenges, such as demonstrating value and presenting data to different audiences.  Future developments within the field will also be addressed, together with considerations of how these will impact on decision making in the future, for example new approaches to analytics.  There will be discussion on how the development of open access is impacting on usage behaviour and influencing considerations for collection development.

Delegates will have the opportunity to reflect on the role of statistics in the broader context of further and higher education, and the culture of assessment that is becoming increasingly prominent within the sector.  There will be the chance to share experiences, positive and negative, of using statistics for decision making and delegates will be encouraged to actively participate throughout the day.

Who this event is for

This seminar is aimed at those who need to analyse or interpret usage data to support decision making about resources and collections, within a strategic context.  It will be of interest to those with a responsibility for overseeing the management and evaluation of library collections in the further and higher education sector, and who need to demonstrate impact and value to senior leadership teams, rather than those involved in the operational role.  It may also be of interest to those working in other areas of the scholarly information industry.  It will also be of importance to publishers who need to understand the collection development decisions of their customers.

Please note: This seminar does not cover the practical aspects of collecting usage data, or of creating reports.  These topics are covered by the UKSG Practical Usage Statistics for Librarians seminar, a hands-on workshop on gathering and manipulating usage statistics.

Learning Objectives

Delegates will:

  • learn about ways in which library resource usage statistics have been used by staff in university libraries to inform decision-making processes
  • develop an understanding of how usage statistics can be used to demonstrate value from a publisher perspective 
  • gain knowledge of the impact of open access publishing on usage statistics and demonstrating value
  • gain a greater insight into the wider environment and context in which usage statistics decision making is carried out and new approaches to this
  • have an opportunity to discuss and share experiences of gathering and manipulating usage statistics to make financial, management and service decisions, as well as evidencing value.


Programme and Speakers


Registration and coffee


Chair’s welcome and introduction

Vicki McGarvey
Learning and Information Services Manager Staffordshire University*

Vicki McGarvey is one of two Learning and Information Services Managers in Staffordshire University’s Library. She has strategic responsibility for collection management, support for research publishing and digital resources discovery and access. She has been a librarian for 20 years and a manager within Higher Education for 14, she chartered in 1999. Vicki began her career as a subject librarian for applied design courses and then took a side step into eLearning Management, first at Staffordshire and then for 7 years at Nottingham Trent, before moving back into library management.  She is a Senior Fellow of the HEA, and a Staffordshire University Teaching Excellence Fellow. Vicki’s additional interests are analytics, open access, and staff development. In her spare time, she likes travelling, discovering new music, choir singing and is the secretary of the Stoke and North Staffs Women’s Network. She is a lifelong learner and enjoys networking and sharing practice.    

Oct 18


Engagement analytics: new methodologies for demonstrating value beyond usage

For many years libraries and publishers have been working with and using usage statistics as core metrics in decision making, but usage data on their own give libraries and publishers very little insight into how content is being used or how much it is being looked at.  Libraries are becoming increasingly interested in other metrics that may give an indication of the extent to which library users engage with and value the resources they provide.  This presentation will provide some examples of how engagement analytics have informed decision making at Nottingham Trent University Library.

Helen Adey
Resources & Supply Team Manager Nottingham Trent University

Helen Adey is Resource Acquisition and Supply Team Manager at Nottingham Trent University. She leads the teams responsible for the acquisition of all library stock; Interlibrary Loans, document supply and digitisation. Helen is a past Chair of the IFLA Standing Committee for Serials and Other Continuing Resources; participates in a number of Publisher Library Advisory Boards and is a member of the Journals Group for the Neyal Purchasing Consortium. She has a keen interest in library use of evidence based decision making tools and user engagement analytics and has presented widely on these topics.

Oct 18


Beyond COUNTER: what else counts

In everything from collection management to journal evaluation, libraries are engaging in evidence-based decision making, but do they have all the evidence?  Comparing COUNTER JR1 and JR5 reports when assessing journal subscriptions can already provide an interesting story, but what happens when you factor in additional data points such as citations, publications and more?  The growth of open access publishing demands that libraries look beyond usage statistics and incorporate additional metrics into their value assessment exercises.

Kai Geschuhn
Open Access and Licence Management Max Planck Digital Library

Kai Geschuhn holds a master’s degree in Library and Information Science from the Berlin Humboldt University. At the Max Planck Digital Library, she works at the interface between license management and open access. She is part of the negotiating teams for Max Planck’s offsetting agreements and she promotes OA2020, the ESAC initiative aiming at the transition of the current subscription system to open access business models. Kai is coauthor of the MPDL whitepaper “Disrupting the subscription journals’ business model for the necessary large-scale transformation to open access” published in 2014.      

Oct 18





Print journals: systems in place for collating print usage statistics

This session will discuss why print journal usage is important, provide an overview of how print usage is currently being collated and will propose suggestions on how we can move towards automation (as is the case for electronic journal usage).  This is informed by the practice in my library and the research I have carried out as a result of attending the UKSG and NASIG conferences.

Helen Monagle
Electronic Resource Manager University of Salford*

Helen is a Serials Librarian at Manchester Metropolitan University. She successfully completed Chartership in July 2015 and graduated with a master’s degree in Library and Information Management from Manchester Metropolitan University in 2012. Her interests include cataloguing, UX, facilitating access to e-resources, usage statistics and development opportunities for new professionals. She is one of the co-founders of NLPN (, a network for new and aspiring library professionals.




Breakout session

Scenario/the challenges and opportunities of usage data when evidencing value to a senior leadership team


Usage statistics: observations from a senior leadership perspective

There has been a rapid growth in the range of usage statistics available to libraries that can be used to influence service delivery; illustrate customer engagement; show value; and influence senior members of a university. How might the data be used by individual libraries, institutions and the community as a whole?

Elizabeth Malone
Head of Content Development and Co-Director, Library and Learning Services Kingston University London*

Elizabeth Malone is Head of Content Development and Co-Director of Library and Learning Services at Kingston University, a role which involves contributing to a range of university wide projects as well as sharing the strategic lead for the library service.  Elizabeth regularly uses statistics and other data to provide an evidence base for service development.  She is also Chair of the SCONUL Statistics Working Group and works with members of the group to provide the sector with insight into current trends.

oct 18




Surveys, statistics, narrative: communicating library value to administrators

Following on from research carried out by Taylor & Francis entitled ‘Creative, Evolving, Relevant: Communicating the Library’s Value’, which explored the innovative ways in which libraries communicate their value to faculty and students, the publishers proceeded to investigate the ways in which libraries can best communicate value to their decision makers.  Sharing perspectives from administrators, management, librarians and the like, they explore and compare the variety of ways in which communicating value is achieved and the positive impact it can have on the future of libraries and institutions.

Harriet Joyce
Senior Manager, Research & Analytics, Taylor & Francis Ltd

Harriet Joyce is a Senior Manager in the Research & Analytics Department and has worked for Taylor & Francis since January 2012. She oversees analytics for Sales and Marketing in the team and is currently working with developers to implement COUNTER Release 5 reporting on the eBook platform.

oct 18

Caroline Blake
Marketing Manager, Library Marketing, Taylor & Francis Ltd

Caroline Blake joined Taylor & Francis in 2009 and has worked in variety of roles within the journals marketing department. She is currently the Marketing Manager for library and institutional customers in Europe. She also works on marketing open access solutions for librarians globally.

oct 18


Where next?

An overview of what services are available from various organisations, such as UKSG, Jisc, UUK and CILIP, that can provide support.


Final summing up and close of seminar



To register for this event please fill in our online booking form.

£ 185.00


£ 235.00


£ 185.00

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For further information please contact Bev Acreman by e-mail.


By Wednesday 10 October 2018 - Full refund
From Thursday 11 October 2018 - No refund

NB: UKSG reserves the right to alter or vary the programme due to events or circumstances beyond its reasonable control without being obliged to refund monies.

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