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When

October 18 2018 - 10:00
to
October 18 2018 - 16:30

Where

The King's Fund
11 Cavendish Square
London, W1G 0AN
United Kingdom

Venue Photos

Venue Photos

About the Event

Event Summary

Those with a responsibility for overseeing the management of library collections have more access than ever to statistical data to assist with evaluation and to justify return on investment, and enhancement of the user experience.  Advances in standardisation led by the COUNTER initiative have made statistics more accessible and reliable as a basis for decision making.

Increasingly, libraries are being asked to make extremely difficult decisions about the priorities for their spending within a strategic context.  Although this presents huge challenges, it can also be an impetus to change the ways in which services are provided. Publishers need to be aware of what statistics librarians are looking at and how they are being used to inform collection development.

This seminar provides illustrations by expert decision makers on how statistics are used to make strategic decisions.  It will also present the challenges, such as demonstrating value and presenting data to different audiences.  Future developments within the field will also be addressed, together with considerations of how these will impact on decision making in the future, for example new approaches to analytics.  There will be discussion on how the development of open access is impacting on usage behaviour and influencing considerations for collection development.

Delegates will have the opportunity to reflect on the role of statistics in the broader context of further and higher education, and the culture of assessment that is becoming increasingly prominent within the sector.  There will be the chance to share experiences, positive and negative, of using statistics for decision making and delegates will be encouraged to actively participate throughout the day.

Who this event is for

This seminar is aimed at those who need to analyse or interpret usage data to support decision making about resources and collections, within a strategic context.  It will be of interest to those with a responsibility for overseeing the management and evaluation of library collections in the further and higher education sector, and who need to demonstrate impact and value to senior leadership teams, rather than those involved in the operational role.  It may also be of interest to those working in other areas of the scholarly information industry.  It will also be of importance to publishers who need to understand the collection development decisions of their customers.

Please note: This seminar does not cover the practical aspects of collecting usage data, or of creating reports.  These topics are covered by the UKSG Practical Usage Statistics for Librarians seminar, a hands-on workshop on gathering and manipulating usage statistics.

Learning Objectives

Delegates will:

  • learn about ways in which library resource usage statistics have been used by staff in university libraries to inform decision-making processes
  • develop an understanding of how usage statistics can be used to demonstrate value from a publisher perspective 
  • gain knowledge of the impact of open access publishing on usage statistics and demonstrating value
  • gain a greater insight into the wider environment and context in which usage statistics decision making is carried out and new approaches to this
  • have an opportunity to discuss and share experiences of gathering and manipulating usage statistics to make financial, management and service decisions, as well as evidencing value.
     

Programme

Time
Programme and Speakers
Programme
Speakers

10:00

Registration and coffee

10:20

Chair’s welcome and introduction

Vicki McGarvey
Learning and Information Services Manager Staffordshire University

10:30

Engagement analytics: new methodologies for demonstrating value beyond usage

For many years libraries and publishers have been working with and using usage statistics as core metrics in decision making, but usage data on their own give libraries and publishers very little insight into how content is being used or how much it is being looked at.  Libraries are becoming increasingly interested in other metrics that may give an indication of the extent to which library users engage with and value the resources they provide.  This presentation will provide some examples of how engagement analytics have informed decision making at Nottingham Trent University Library.

Helen Adey
Resource Acquisition and Supply Team Manager Nottingham Trent University

11:10

Beyond COUNTER: what else counts

In everything from collection management to journal evaluation, libraries are engaging in evidence-based decision making, but do they have all the evidence?  Comparing COUNTER JR1 and JR5 reports when assessing journal subscriptions can already provide an interesting story, but what happens when you factor in additional data points such as citations, publications and more?  The growth of open access publishing demands that libraries look beyond usage statistics and incorporate additional metrics into their value assessment exercises.

Kai Geschuhn
Open Access and Licence Management Max Planck Digital Library

11:50

Break

12:10

Print journals: systems in place for collating print usage statistics

This session will discuss why print journal usage is important, provide an overview of how print usage is currently being collated and will propose suggestions on how we can move towards automation (as is the case for electronic journal usage).  This is informed by the practice in my library and the research I have carried out as a result of attending the UKSG and NASIG conferences.

Helen Monagle
Senior Assistant Librarian Manchester Metropolitan University

12:50

Lunch

13:35

Breakout session

Scenario/the challenges and opportunities of usage data when evidencing value to a senior leadership team

14:20

Usage statistics: observations from a senior leadership perspective

There has been a rapid growth in the range of usage statistics available to libraries that can be used to influence service delivery; illustrate customer engagement; show value; and influence senior members of a university. How might the data be used by individual libraries, institutions and the community as a whole?

Elizabeth Malone
Head of Content Development and Co-Director, Library and Learning Services Kingston University London

15:00

Break

15:15

Surveys, statistics, narrative: communicating library value to administrators

Following on from research carried out by Taylor & Francis entitled ‘Creative, Evolving, Relevant: Communicating the Library’s Value’, which explored the innovative ways in which libraries communicate their value to faculty and students, the publishers proceeded to investigate the ways in which libraries can best communicate value to their decision makers.  Sharing perspectives from administrators, management, librarians and the like, they explore and compare the variety of ways in which communicating value is achieved and the positive impact it can have on the future of libraries and institutions.

Resources
Harriet Joyce
Senior Manager, Research & Analytics, Taylor & Francis Ltd
Caroline Blake
Marketing Manager, Library Marketing, Taylor & Francis Ltd

15:55

Where next?

An overview of what services are available from various organisations, such as UKSG, Jisc, UUK and CILIP, that can provide support.

16:20

Final summing up and close of seminar

Feedback

Registration

To register for this event please fill in our online booking form.

£ 185.00 + £ 37.00 VAT

Member

£ 235.00 + £ 47.00 VAT

Non-member

Contact

We have reached the maximum number of delegates. To join the waiting list please events@uksg.org

For further information please contact Bev Acreman by e-mail.

Cancellations

By Wednesday 10 October 2018 - Full refund
From Thursday 11 October 2018 - No refund
 

NB: UKSG reserves the right to alter or vary the programme due to events or circumstances beyond its reasonable control without being obliged to refund monies.

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