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Media interest in research has never been greater due to the global impact of the Covid-19 pandemic and Climate Change, among other topics. How research is communicated varies from an international scale down to local level, as also reflected in the quality of coverage from in-depth news features to poorly referenced, click-bait churnalism.  Join us for this online seminar that takes place over one day - Wednesday 8th December. 


December 08 2021 - 10:00
December 08 2021 - 17:00


United Kingdom

About the Event


How research is communicated should be of the greatest importance to academics, their organisations, funders, journals and the media organisation. Ultimately it should be of the highest importance to policy makers and society. Yet, in a world where research is increasingly published Open Access there is still a failure to include all of the relevant pieces of information, such as links to the research paper, especially on a local level.  

Those working in the publishing, media communications, library and journalism sectors share common ground and would benefit from a greater understanding of how they could benefit by their greater collaboration. Librarians and journalists both work to analyse and deliver factual information, yet that is undermined by missing out key elements that can underpin a news story, such as an article or funder link.  

Academics looking to capture pathways to impact miss out on evidence if there is no audit trail relating to the coverage due to the lack of proper media coverage. Whilst Altmetrics can help this, it often fails to pick up mentions, due to the aforementioned problems. The lack of substantial evidence within a news story has the potential to generate fake or poorly reported news, which can have a damaging impact on research communication. It is much harder for a journalist to apply bias or cherry pick a piece of research if they have to cite a freely available research article or lay summary. 

The programme will be available shortly. 

Who should attend?

This seminar is aimed at journalists, librarians, publishers and communications professionals in universities and publishing. 

Attendee Information

The webinar tool we use is Go to Webinar.   To test your system ahead of time visit


UKSG wants to provide the best possible experience for all our delegates, making presentations as accessible and inclusive as possible.

Our intention were possible is to strongly encourage our speakers to provide auto generated closed captioning for both live and recorded events as well as to make sure their slides are as easy as possible for all people to read. In addition we can provide auto generated transcripts post event for each of the recorded sessions.

If you have particular accessibility needs or questions about this seminar/webinar, we welcome you to contact


October 13 2021 - 00:00 - December 07 2021 - 00:00

£ 60.00 + £ 12.00 VAT

UKSG Members

£ 72.00 + £ 14.40 VAT

UKSG Non-Members

NB:  UKSG reserves the right to alter or vary the programme due to events or circumstances beyond its reasonable control without being obliged to refund monies.


General queries - 

Please take a look at our code of conduct 


The UKSG terms and conditions can be found  here

NB: UKSG reserves the right to alter or vary the programme due to events or circumstances beyond its reasonable control without being obliged to refund monies.

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