New visual identity for 2012

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As you will know, 2012 sees the re-launch of UKSG's journal, now titled Insights: the UKSG Journal. The journal is going e-only, and we have recently completed the design for its "icon" (the digital equivalent of cover art!). The design process confirmed our suspicion that the UKSG logo was looking a bit dated, and didn't fit with the dynamic new style that we were developing for the journal. So, we have also taken the opportunity to refresh the visual identity of UKSG as an organisation.

It's our pleasure to share with you the results of both redesigns: a new logo, typeface and colour palette for the organisation, and new designs for Insights, The E-Resources Management Handbook, and our website. The new logo aims to reflect UKSG's role in connecting the knowledge community; its elements are evolved from speech bub